Poppy The Label

Poppy The Label is more than just a brand. It is a lifestyle, inspired by the one who chases the sun… The one who loves the smell of the salty air… The one who leaves a trail of sand wherever they go. The one who is a product of the sea. They sell beautiful beachwear as they launched with a collection of ethically made sarongs. Our aim was to create a persona for Poppy, a friendly, easy going, beach loving girl who cares about the earth and does what she can to make an impact. The hero colour was inspired by the poppies that line the coast of southern California and creates a warm, friendly feel to the brand.