Michael Gray
Strategy Identity Social Stationery Website Advertising Packaging

Michael Gray

Website

It's not often that you get to do the branding for your best mate... especially one as talented as Gray is. He's generous, he's passionate, he's crazy and he's a damn good photographer (but luckily his photos make that pretty obvious). With so many photographers out there, the challenge for us was showing brides and grooms all the intangibles outside of the quality of his photos that make him incredible.

So we concentrated on building a brand that was simple (with an almost non-existent logo), to the point and real; putting the focus on his personality with casual text and his photos with a massive opening feature and huge blog post images.