What's Cooking Good Looking

Jodi from What’s Cooking Good Looking is an INCREDIBLY talented recipe developer and food stylist. Her photos are light, fresh and vibrant; featuring recipes that are delicious, healthy and impressive without being fussy.

To do her gorgeous images justice we kept the brand minimal and clean, with soft beige tones and a focus on beautiful typography and large images. Her secondary brand mark was also kept simple and unfussy, with ‘WCGL’ stacked vertically; the letters follow the natural curves of the main identity.