Piyama

Piyama is a boutique pyjama and loungewear label seeking to help people have access to beautiful, ethically made and comfortable pyjamas. Our job was to refresh their brand and help elevate them to look as nice as their garments are. Our approach was to provide a friendly, yet sophisticated brand, with a fashion editorial layout and a coastal feel. We really focused on trying to ensure their website was beautiful and elegant, without compromising usability.