Alice is a wedding and editorial photographer that particularly loves capturing the raw beauty and elegance of women. Her work is strong, glamorous and feminine, all of which we wanted to capture when creating her new brand.
Featuring a signature A icon, elegant type and a warm neutral colour palette, Alice’s new brand is inspired by classic beauty, confidence and romance. The A icon itself has a custom swash that draws on calligraphy from her Aramaic roots that we developed to add character, femininity and softness to the logo.
Her website was designed to feel more like a magazine than an online portfolio; with lots of white space and customisable magazine spread layouts for her projects.