Lei Lei Clavey
Branding
Website
Packaging
Stationery
UX
Print Collateral
Publication
Social
Strategy
Lei Lei Clavey is a high-end wedding and editorial photographer from Melbourne, Australia. Her images are elegant & luxurious, her approach is confident & quiet; we have created a brand to reflect that. For her brand mark, we customised the typography to soften the angular letterforms to create something worthy of it’s own high-end fashion label. For her website and PDF, we took inspiration from fashion magazines and brought an editorial feel to the layouts. For her business card, we created a blind embossed card, to showcase her beautiful brand mark and make a subtle yet bold impression to her clients.