Michael Gray

It's not often that you get to do the branding for your best mate... especially one as talented as Gray is. He's generous, he's passionate, he's crazy and he's a damn good photographer (but luckily his photos make that pretty obvious). With so many photographers out there, the challenge for us was showing brides and grooms all the intangibles outside of the quality of his photos that make him incredible.

We concentrated on building a brand that was simple, to the point and real; putting the focus on his personality and his photos with a massive opening feature image, huge blog post images, a short video and conversational text throughout.