Solem Lane

When Ksenija came to us, she was ready for a whole new chapter; new name, new look, new level. Her work was gorgeous so we built a brand to complement it and take her to that next level.
We dived deep into who she is, the couples she loves to work with, the weddings she dreams of shooting; she wanted to move further into the editorial wedding space but didn’t want to lose the person behind the photographs in the process. We listened. We kept the overall art direction restrained, minimal and considered, giving her beautiful imagery plenty of room. Then we softened it. Lowercase typography, natural, friendly language, a portrait of her that puts a friendly face to her work. Considered, but still human.

The result is a brand that she’s confident in, one that helps open doors to the luxury weddings and dream couples she’s been working toward.