What's Cooking Good Looking
Branding Stationery Website UX Social Strategy

What's Cooking Good Looking

Jodi from What’s Cooking Good Looking is an INCREDIBLY talented recipe developer and food stylist. Her photos are light, fresh and vibrant; featuring recipes that are delicious, healthy and impressive without being fussy.

To do her gorgeous images justice we kept the brand minimal and clean, with soft beige tones and a focus on beautiful typography and large images. Her secondary brand mark was also kept simple and unfussy, with ‘WCGL’ stacked vertically; the letters follow the natural curves of the main identity.